The Complete Idiot's Guide to Small Business for Canadians

The Complete Idiot's Guide to Small Business for Canadians

Larry Easto

Language: English

Pages: 323

ISBN: 2:00211407

Format: PDF / Kindle (mobi) / ePub


Chock-full of tips for finding the right business idea for you, evaluating an idea's market potential, creating a winning sales plan, developing an effective web and social media strategy, setting up the legal part of your business, and so much more

 

 

 

 

 

 

 

 

 

 

 

 

18 Wired Marketing... Using the Internet How an Internet Presence Is Like Traditional Marketing . A Means to an End . . . . . . . . . . . . . . . . . . . . . . . . . . . . Requires Effective Management. . . . . . . . . . . . . . . . . . . . Integrate the Internet with Other Marketing Tools . . . . . . Provide Information About Your Business . . . . . . . . . . . . Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . But It’s Also Different from Traditional Marketing Tools . . . . . 166 166 166 167 167 167 167 168 168 169 169 169 169 172 177 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178 178 178 179 179 179 180 xi The Complete Idiot’s Guide to Small Business for Canadians Global Reach .

The relationship with each group of people is, after all, quite different. Perhaps one of the biggest difficulties with involving family members in the business is the risk associated with putting all of your eggs in one basket. When there are serious cash flow problems, owners frequently cut back on the money that they and their family members take from the business. When this happens, the family income will be severely restricted, even temporarily suspended. If, however, family income comes from sources 18 Chapter 2 ➤ The Family That Works Together Sometimes Works unrelated to the business, the consequences of a business cash flow problem will be minimized.

Choosing an Accountant to Prepare And Interpret Your Statements . . . . . . . 10 Don’t Take Risks—Manage Them! 86 86 86 87 89 92 92 97 What Is Risk Management? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 So How Can You Manage Risks? . . . . . . . . . . . . . . . . . . . . . . . . . . 98 What About Those Risks Beyond My Control? . . . . . . . . . . . . . . . 99 What’s Normal? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Property Insurance Is Good. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Life and Casualty Insurance Is Also Good . . . . . . . . . . . . . . . . . . 103 Common Insurance Terms .

Methods of Measuring Customer Satisfaction Informal Formal Ask your customer Interview customer contact Ask your customer’s employees Interview customer’s decision makers Request evaluation on completion of work (see sample on page 158) Send customer satisfaction survey (see sample on pages 161 and 162) Informal Techniques This approach involves simply checking on the customer’s satisfaction at appropriate stages. Anyone involved in the customer work can be asked for feedback. Tips for Asking for Feedback 1.

Maybe they can even help those poor lost souls who are not yet clients see the light and choose to do business with you. Part 4: Expanding Your Business 20 Referrals Are Win-Win-Win Scenarios 197 199 You can’t do it all, but you can do a lot. Especially with a little help from your friends. Don’t try to do more if you know you can’t. Refer the work to others—everyone wins! 21 You Can Accomplish More by Subcontracting Some Work to Others 207 If you like control—and what business owner doesn’t? —you will love subcontracting.

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